Customer Relationship Building in Agent- Mediated Ε-Commerce
نویسندگان
چکیده
In e-commerce, the role of customer relationship building becomes prominent with the formation of trust between any parties being the essential prerequisite. Designed around principles derived from a series of trust related constructs, it is posited that agent-oriented information systems could provide the environment and facilitate the expressiveness demanded for the establishment and support of lasting commercial relationships. This research-in-progress paper synthesizes a series of concepts and establishes the key issues that need to be addressed for successful relationship building in agent-mediated e-commerce.
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تاریخ انتشار 2000